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ABOUT US
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The World’s Partner in Bulk Carpet Supply & Manufacturing
Our Story
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From Humble Beginnings to a Market Leader
Quality isn’t something you outsource, it’s something you build from the fibre up. Under Founder and Chairman Gulu Waney, we’ve evolved from a family business into a global carpet exporter and a powerhouse in high-performance flooring.
From our 3 million sq. ft. Dubai hub, we own the process. Vertical integration isn’t just a buzzword for us, it’s how we guarantee precision across 65+ countries.
Quality isn’t something you outsource, it’s something you build from the fibre up. Under Founder and Chairman Gulu Waney, we’ve evolved from a family business into a global carpet exporter and a powerhouse in high-performance flooring.
From our 3 million sq. ft. Dubai hub, we own the process. Vertical integration isn’t just a buzzword for us, it’s how we guarantee precision across 65+ countries.
Our Commitment To Quality
01 End-to-End Quality Control
Our vertically integrated facility means we inspect every production milestone. From raw yarn to finished backing, we ensure every square metre meets our highest industrial standards for bulk supply.
02 Responsible Manufacturing Systems
We’ve redefined high-volume carpet manufacturing through vertical responsibility. From 7.2 MW solar integration to zero-water processes and optimised material efficiency, our operations are as sustainable as they are precise.
03 Ongoing Product and Process Development
We leverage advancements in yarn engineering, tufting precision, and manufacturing systems to meet project requirements demanded by global contractors.
End-to-End Quality Control
Responsible Manufacturing Systems
Ongoing Product and Process Development
One of MENA’s largest B2B carpet manufacturer, delivering high-capacity, in-house production for global brands.
Our Journey
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FAMILY ROOTS. GLOBAL VISION.
1997 | Founded in Sharjah, UAE
Established in Sharjah with the belief that total control is the only way to guarantee quality.
1999 | Launched in-house PP yarn production
The first step toward owning the entire supply chain.
2005 | Expanded into Nylon yarn manufacturing
Started Nylon 6 extrusion, specifically for high-traffic hospitality and corporate office environments.
2007 | Manufactured the UAE's first in-house carpet tile
Manufactured the UAE’s first in-house modular carpet tile, driving change in the region's commercial interior market.
2014 | Relocation to Dubai Industrial City
Moved to a world-class 3 million sq. ft. hub in Dubai Industrial City to meet surging global demand.
2025 | Launched new masterbatch plant
Our new masterbatch plant enables infinite customization for Private Label and OEM partners worldwide.
Made Under
One Roof
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Complete Carpet Manufacturing Control
From yarn extrusion to final backing, we cut out the middlemen and the variables. For us, vertical integration means every roll and tile meets the same industrial standard, every single time.
Powering the Future: UAE’s Leader in Solar-Driven Manufacturing
Standard Carpets operates one of the largest rooftop solar PV harvests in the region, turning desert sun into world-class flooring.
60%
of total daytime energy is powered by our 17.2MW rooftop solar installation.
4,000+ Tons
100%
Meet Our Leaders
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Honouring and advancing
Gulu Waney
Chairman
Vidya Bhushan
Managing Director
Ashu Bansal
CEO
Gulu Waney
Chairman
Gulu Waney
Chairman
Gulu Waney
Chairman
The Standard Family
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The Standard Carpets Group
Standard Carpets Ind offers a fully integrated portfolio of specialised brands across carpets & surface solutions
Standard Turf
Specializing in UV-stabilized, irrigation-free turf for sports, commercial landscaping, and recreational projects.
Standard Turf
Specializing in UV-stabilized, irrigation-free turf for sports, commercial landscaping, and recreational projects.
Terra Flooring
The group’s hub for LVT Flooring, offering waterproof, high-acoustic solutions for healthcare, retail and education.
Terra Flooring
The group’s hub for LVT Flooring, offering waterproof, high-acoustic solutions for healthcare, retail and education.
“Standard Carpets Ind offers a fully integrated portfolio of specialised brands across carpets & surface solutions”
The Standard Carpets Group
Careers
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Grow With Our Legacy
We’re looking for the best innovators, engineers, sales experts, and creative thinkers. Join 600+ professionals in Dubai and shape the spaces where the world lives and works.
